The perfect whisky job doesn't exi—
Actually, jobs in whisky don't get much bigger than this.
We started the Club in 2014 with an excited group of 47 Members. We've just celebrated a decade of delivering absolutely incredible whisky world-firsts to what’s now 38,000+ avid and engaged Members.
We're proud to say that The Whisky Club is now considered the global leader in online whisky retail, and the world’s largest whisky subscription retailer. We’re established in the Australian market and have just begun to activate our global rollout, which will see the Club build the world’s largest direct-to-consumer whisky channel, bringing our now-legendary service and exceptional drams to fellow whisky lovers on every continent (and eventually every archipelago, too).
We’re looking for the best minds in the business to join us as we go big. So if you see yourself thriving in a fast-paced, fun and ambitious growth business at the forefront of digital retail in the world’s largest spirits category, then we want to meet you.
Enough about us — that's what an about page is for.
We're looking for a Head of Growth
jobs@thewhiskyclub.com.auWe’re looking for a Head of Growth to own our global acquisition strategy and drive new Member growth for our fast-scaling, digital-first business. This is your opportunity to shape the roadmap, build the function, and make a measurable impact on our growth trajectory.
From identifying the biggest growth opportunities, to crafting compelling digital campaigns and promotions, you’ll deliver high-quality Member acquisition and fuel our global growth.
What you’ll do:
- Own and lead the global growth strategy for the Club to drive new Member signups and retention across all relevant channels.
- Develop and implement a commercial acquisition and growth roadmap, identifying opportunities to accelerate signups through innovative campaigns, partnerships, and ideate promotional initiatives.
- Lead paid media strategy and execution across Meta, Google, Display, Programmatic, and emerging channels, ensuring it supports the broader growth objectives.
- Establish a best-in-class digital ecosystem for performance marketing and growth.
- Work with a strong creative team, conceptualising and briefing compelling creative assets and copy for effective acquisition campaigns.
- Own budget allocation, CPA optimization, and landing page performance.
- Manage SEO agency partnership and drive measurable improvements.
- Lead the conversion rate optimisation (CRO) roadmap and share actionable, data-driven insights to continuously test and optimise for growth.
- Build and lead a high-performing team as we scale internationally and outsource to paid media agencies as needed.
- Ensure Member acquisition meets the quality requirements of the business daily.
- Manage churn and retention strategies to ensure Members remain engaged for the long term
What we’re looking for:
- Proven experience owning paid media strategy end-to-end across Meta & Google Ads.
- Strong track record of driving acquisition and commercial results in a fast-paced eCommerce environment.
- Strategic thinker with hands-on execution ability and a growth mindset.
- 8+ years in performance marketing, ideally with leadership experience.
- Marketing degree or equivalent experience.
- Passion for whisky - or curiosity to learn!
Why join us?
- Autonomy to take ownership of growth strategy at a pivotal stage of the business
- Lead and shape the acquisition function
- Join a fast-growing Australian business and play a key role in shaping the future of the world’s Biggest Whisky Community
- Be part of a dynamic team that launches world-class, exclusive ‘can’t-buy-anywhere-else' whiskies
- Great whisky perks to help expand your whisky horizon
- Hybrid working options with regular visits to Hobart
Sounds like you? Shoot us your CV to jobs@thewhiskyclub.co.nz and tell us why you're great for the role.
Why work at The Whisky Club?
As a small team of high achievers based in Hobart, we work closely with each other to sustain and extend upon the incredible business that exists already. Australia now; next, the world.
Yes, there are perks (whisky, for one, plus flexibility, and the usual e-company checklist of things) but that’s not why you’re interested in joining.
First, you’ll learn how the Club works. There’s been so much consideration to create The Whisky Club's unique opt-out subscription model, and all the details that make this the best club in the world. It's vital to understand the details, right down to the moment a Member receives their all-important monthly delivery box.
Once you know the basics you’ll help us take the Club, and Club experience, to the next level. Together, we’ll take our unique whisky offering to the world stage and show them what they’ve been missing.
Apply only if you're willing and able to change the world of whisky for the better.
Still here? Can’t wait to meet you.
Who we're looking for
We're taking expressions of interest for the below roles, as we carefully shape the team to suit our growing needs. We’d love to hear why you might be right for the Club — click the job that sounds like you and get applying.
Can't see a job that sounds right for you, but think we might be missing your unique talents? Shoot us your CV and tell us a bit more about yourself at jobs@thewhiskyclub.co.nz.
